Perry
Watson Design has produced logo designs for a range of clients.
Designing an effective logo requires a very clear understanding
of the client and their business. Quite often the client is unclear
about exactly what they want to say about their business. In this
situation we can help guide clients with a series of strategic questions
pertaining to their business. The answers to these questions paint
a clearer picture about the design imperative.
Vertex is a financial planning group. While
the blue was seen to be an appropriate colour for financial planners
the play on the V was used to provide a distinctive look and provide
a upward positive sweep.